The following was said by Martyn Lloyd-Jones in 1972. In 2010, this profound theological blunder has become the preferred method of much of American evangelicalism.
Our Lord attracted sinners because He was different. They drew near to Him because they felt that there was something different about Him....And the world always expects us to be different. This idea that you are going to win people to the Christian faith by showing them that after all you are remarkably like them, is theologically and psychologically a profound blunder.
--Martyn Lloyd-Jones,
Preaching and Preachers