Many churches' strategies and methods for outreach are well-intentioned but often misguided. Here are two quotes that caution against such misguided methodology.
What you win them with is what you'll keep them with.
(Mark Dever)
If reaching people "where they are" appears to endorse "where they are," then it is the most significant strategic error the church can possibly make....When the church approaches an individual as a consumer to be pleased, rather than as a recalcitrant sinner to be rescued, the church is no longer doing what it is called to do. (David Gordon)